Genealogy starts as curiosity, then it can turn into a weirdly personal project fast. A neighbor once began mapping names for fun and ended up calling older relatives to ask about places nobody had mentioned in years. The user side at https://myheritage.pissedconsumer.com/review.html makes sense when people want experiences around that shift. Long-term interest probably depends on whether the discoveries connect to real stories, not just records. If it becomes a way to start better conversations, people may keep going much longer than expected.